https://www.phase5creative.com/projects daily 1.0 2022-10-12 https://images.squarespace-cdn.com/content/v1/5bef18fd45776ef1bd57a5e5/1542651789207-MV6R56PQI2PW4EUQJLLM/faiDSC_6955web.jpg Portfolio - Financial Aid Initiative - Affording Opportunity campaign This is a selection of print pieces done on behalf of the Affording Opportunity Financial Aid Campaign at Duke. It was a three-year long project during which I collaborated with the Development communications staff to produce annual report publications, branding collateral, advertising, and event-related materials. I have included several samples from each of those categories here. The best part was that the campaign was a tremendous success for Duke. https://images.squarespace-cdn.com/content/v1/5bef18fd45776ef1bd57a5e5/1543688241147-95WDG23B8DP61AWY6KXN/AdmissionsPoster_Page_1webbann.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5bef18fd45776ef1bd57a5e5/1543595076630-KN8XTEV3KA7C6AX8T6JO/faiadDSC_6963web.jpg Portfolio - Duke Financial Aid Initiative For Duke University, this campaign was the first to be entirely dedicated to Financial Aid. I worked with the head of development communications to produce series advertising, communication collateral and annual report publications. The campaign was a tremendous success with donations exceeding the $300 million dollar goal. (See my “Campaigns” page for the full series.) https://images.squarespace-cdn.com/content/v1/5bef18fd45776ef1bd57a5e5/1543608270991-U6C1JXZRWHOZR9EWQE31/Books_LH_DSC_6730webbann.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5bef18fd45776ef1bd57a5e5/1543593313438-VYI7XK3CEKFF1KFDQUW6/965TrinityIG_Reprint-TP_Page_1b_hmweb.jpg Portfolio - Smart Humans Succeed Infographic - Trinity College, Duke University This infographic was designed to exist as a tall vertical poster that, after being accordion folded to a square, would be handed out at academic fairs to undergraduates curious about pursuing study in the humanities. https://images.squarespace-cdn.com/content/v1/5bef18fd45776ef1bd57a5e5/1614975563812-M7SQMPU75F9P6EN8L2SE/DSC_0963_lr.jpg Portfolio - Distinguished Professors of Duke University Recognition This package consisted of a mailed invitation, event program, and dinner menu. I proposed using the acorn, sapling, tree evolution concept to convey the idea of each professor’s eminence and lasting legacy. The project was printed on an economy paper stock and with only one ink color. We did splurge on a foil emboss for the program cover and a ribbon binding. The program was placed on the dinner plate at the recognition event dinner. https://images.squarespace-cdn.com/content/v1/5bef18fd45776ef1bd57a5e5/1614964745678-LIU3QRH8U8SBDRZMUSEQ/GryphonRGB.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5bef18fd45776ef1bd57a5e5/1615319514079-UEBK2DQWAIIMVB7CFV1T/DEVARDSC_6852web.jpg Portfolio - Duke University Development Annual Report Designed to be a self mailer, this report highlighted noteworthy fundraising accomplishments for each of the major schools/areas at Duke University. https://images.squarespace-cdn.com/content/v1/5bef18fd45776ef1bd57a5e5/1614971614291-0IQ7P178OI1O2LBYS9QW/DSC_0995_lr.jpg Portfolio - Duke Kunshan University - International Student Recruitment This piece is used at international college fairs as a take-away for students interested in Duke Kunshan University. The goal was to prompt students to familiarize themselves with the merits of the Duke Kunshan program and, ultimately, apply. https://images.squarespace-cdn.com/content/v1/5bef18fd45776ef1bd57a5e5/1614963356967-TJJTQI5IRDAZTHHSP6YO/DSC_0898_lr.jpg Portfolio - Duke Magazine 2009 - present I first started art directing Duke Magazine in 2009 and have completed three redesigns since, each time in response to changing editorial priorities. The magazine is currently published 4 times annually, mailing to more than 170,000 alumni, and runs between 64 and 96 pages in length, per issue. Pdfs of many issues completed between 2015 and Spring 2022 are available here: https://issuu.com/dukemagazine In the fall of 2022, Duke Magazine was rebranded DukeMag and I completed another redesign based on a new vision for storytelling at Duke. Pdfs of the new publication should be available shortly at https://alumni.duke.edu/magazine or as soon as the current Duke Magazine website completes its relaunch. (Expected Spring 2023.) https://www.phase5creative.com/about-1 daily 0.75 2018-12-03 https://www.phase5creative.com/about-2 daily 0.75 2018-11-30 https://images.squarespace-cdn.com/content/v1/5bef18fd45776ef1bd57a5e5/1543431966772-SRAT25RYQZPPVSOEACJZ/swim_lr.jpg About