For Duke University, this campaign was the first to be entirely dedicated to Financial Aid. I worked with the head of development communications to produce series advertising, communication collateral and annual report publications. The campaign was a tremendous success with donations exceeding the $300 million dollar goal. (See my “Campaigns” page for the full series.)
Magazine ad to raise general brand awareness for Duke University Medical Center and Duke University Health System’s cooperative healthcare offerings.
Ad series developed to encourage carpool and vanpool participation in and around the Triangle Area of North Carolina.
Developed ad concept and layout for this Duke Master of Engineering Management Program ad to appear in trade and higher education publications.