This is a selection of print pieces done on behalf of the Affording Opportunity Financial Aid Campaign at Duke. It was a three-year long project during which I collaborated with the Development communications staff to produce annual report publications, branding collateral, advertising, and event-related materials. I have included several samples from each of those categories here. The best part was that the campaign was a tremendous success for Duke.
For Duke University, this campaign was the first to be entirely dedicated to Financial Aid. I worked with the head of development communications to produce series advertising, communication collateral and annual report publications. The campaign was a tremendous success with donations exceeding the $300 million dollar goal.